Storytelling Certified | Masters

Understand the science behind telling a story that sells. Master the art of storyselling. Learn from the best. 👇

Coming very soon...
  • 3+
    hours of content

  • 8+
    templates & frameworks
  • 35
    exam questions

  • Expert
    insights
  • 100%
    self paced
  • Official
    certification
Storytelling Certified | Masters image

Storytelling Certified | Masters

Understand the science behind telling a story that sells. Master the art of storyselling. Learn from the best. 👇


Coming very soon...

3+ hours of content

8+ templates & frameworks

35 exam questions

Expert insights

100% self paced

Official certification

Once upon a time, there was a Community Manager. They worked hard to build the perfect community, but couldn’t get the right people to understand the value of it or why they should join. No matter how hard the CM tried, they just couldn’t do it.


Feeling down in the dumps one day, the CM stumbled across legendary storytelling master, Elliot Rayner. Elliot whispered three magic words into the CM’s ear: “perspective, passion, purpose”.

Storytelling Certified | Masters bade

Course overview.


Once upon a time, there was a Community Manager. They worked hard to build the perfect community, but couldn’t get the right people to understand the value of it or why they should join.
No matter how hard the CM tried, they just couldn’t do it.

Feeling down in the dumps one day, the CM stumbled across legendary storytelling master, Elliot Rayner. Elliot whispered three magic words into the CM’s ear: “perspective, passion, purpose”.

… The CM spent the rest of the day alongside Elliott, taking the Storytelling Certified: Masters course, learning all about what made those three words - perspective, passion, purpose - such fundamental factors in any winning brand story.The CM discovered the essentials of the topic, including:

📚 What is brand storytelling?
🥇 Why a brand story is important
🔥 How to tell your story effectively.
💯 Top brand story examples

Eventually, the CM became a master of the storytelling craft themselves, transforming their community marketing efforts with ease, creating their very own storyboards, and communicating with new and existing community members like never before.Give your community a happy ending and start a new chapter by registering for our on-demand Storytelling Certified course.

Storytelling Certified | Masters badge
Course overview

  • … The CM spent the rest of the day alongside Elliott, taking the Storytelling Certified: Masters course, learning all about what made those three words - perspective, passion, purpose - such fundamental factors in any winning brand story.

    The CM discovered the essentials of the topic, including:
    📚 What is brand storytelling?
    🥇 Why a brand story is important
    🔥 How to tell your story effectively.
    💯 Top brand story examples

    Eventually, the CM became a master of the storytelling craft themselves, transforming their community marketing efforts with ease, creating their very own storyboards, and communicating with new and existing community members like never before.

    Give your community a happy ending and start a new chapter by registering for our on-demand Storytelling Certified course.
Storytelling Certified | Masters curriculum

By the end of this course, you'll be able to confidently:

  • Construct an actionable storytelling framework.
  • Structure your community or brand story like a pro.
  • Connect better with your customers through an authentic community story.
  • Communicate to your audience with confidence and passion.
  • Use your purpose to ensure your story remains consistent.
  • Have an impactful change on your community’s story and success.
By the end of this course, you'll be able to confidently:
  • Construct an actionable storytelling framework.
  • Structure your community or brand story like a pro.
  • Connect better with your customers through an authentic community story.
  • Communicate to your audience with confidence and passion.
  • Use your purpose to ensure your story remains consistent.
  • Have an impactful change on your community’s story and success.
Storytelling Certified | Masters curriculum
Utimate training school makes it really simple for people to reach their full potential and deliver their message in a practical way.
— Grace Walsh
Utimate training school makes it really simple for people to reach their full potential and deliver their message in a practical way.
— Grace Walsh
Utimate training school makes it really simple for people to reach their full potential and deliver their message in a practical way.
— Grace Walsh
Elliott Rayner
cmo at arion
Elliott Rayner
After seven years at the Adidas global HQ specializing in product marketing and innovation, developing cutting-edge performance products for the 2010 Football World Cup and the 2011 Rugby World Cup, it’s fair to say Elliott knows his onions.  
Elliott also spent three years in Amsterdam spearheading the creation and development of ASICS global running apparel and developing sustainable products for the 2020 Tokyo Olympics. Quite the portfolio, right? 😎
He’s a firm believer that: “The best products have authenticity at their core. There are few things that can't be improved and innovated within marketing via a clearer understanding of your brand purpose.”

What's included when I enroll?

  • 3+ hours of course content, including many brand narrative examples that show how to put theory into practice.
  • 12 links to bonus features from a range of sources, gathered and recommended by Elliott himself.
  • 8 tried, tested + vetted templates, 6 engaging worksheets, and 5 invaluable interactive activities.
  • 35 exam questions to consolidate the course curriculum.
  • Lifetime access to all the course’s content - including future updates.
  • Facility to ask text-based questions throughout, all of which are answered by an industry leader.
  • Official certification if you pass all the exams.
  • 100% self-paced - learn at a time and pace that works for you.
What's included when I enroll?

👨🏼‍💻 3+ hours of course content, including many brand narrative examples that show how to put theory into practice.
🔥 12 links to bonus features from a range of sources, gathered and recommended by Elliott himself.
🛠 8 tried, tested + vetted templates, 6 engaging worksheets, and 5 invaluable interactive activities.
✅ 35 exam questions to consolidate the course curriculum.
👌 Lifetime access to all the course’s content - including future updates.
🧠 Facility to ask text-based questions throughout, all of which are answered by an industry leader.
🔖 Official certification if you pass all the exams.
⏳ 100% self-paced - learn at a time and pace that works for you.
Storytelling Certified | Masters action shot
We do team rates, too.
If you're looking to get a team of three or more CMs certified, then speak to Tom about team rates on [email protected].

P.s. If you need help convincing your boss, we've done the hard part for you.

FAQs

Who's this course for?

This course is for anyone ready to boost their storytelling skills to the next level. Whether you’re just starting out in community management, or just want to refine your knowledge and further understand the science behind a story that sells, this certification is for you. By the end of the course, you’ll have a comprehensive set of skills needed to create impactful and successful product storytelling.

How does the course work?

The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Storytelling Certified!

 How long will the course take to complete?

The course content, activities, and exams will take approximately 3 hours to complete.

What happens if I don’t pass the exams?

If you fail first time round you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate.

However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

 How long will I have access to the course content?

For life! One, one-off payment gives you unlimited to all the course’s content forevermore.